SkyCity Entertainment Group to sell shareholding in GiG

2024-06-25
SkyCity Entertainment Group to sell shareholding in GiG

SkyCity Divests from Gaming Innovation Group, Focuses on Debt Reduction

SkyCity Entertainment Group, a leading casino operator, has announced the sale of its entire shareholding in Gaming Innovation Group (GiG), an online gaming provider and media services operator. The move is part of SkyCity's strategic decision to streamline its operations and prioritize debt management.

Unlocking Value, Strengthening Financial Position

SkyCity's divestment from GiG is expected to generate net proceeds of approximately NZ million (€31 million) after brokerage and legal costs. The casino operator had acquired the 10% shareholding in GiG back in April 2022 for €25 million (approximately NZ million at the time).

Refocusing on Core Competencies

SkyCity has determined that the GiG shareholding is "non-core to its ongoing operations and is now not considered strategically necessary." This decision aligns with the company's goal of streamlining its business and concentrating on its core casino and entertainment offerings. By divesting from GiG, SkyCity can redirect its resources and attention to its primary areas of expertise, ensuring a more focused and efficient operation.

Prudent Debt Management

The proceeds from the sale will be used by SkyCity to "pay down debt as part of its ongoing prudent approach to capital management." This strategic move underscores the company's commitment to maintaining a healthy financial position and reducing its debt burden. By prioritizing debt reduction, SkyCity can enhance its financial flexibility and resilience, positioning itself for long-term sustainability and growth.

Preserving Valuable Relationships

Despite the divestment, SkyCity has emphasized that it continues to have a "valuable relationship" with GiG through its involvement with SkyCity Online Casino. This ongoing partnership suggests that the two companies will maintain a mutually beneficial collaboration, allowing SkyCity to leverage GiG's expertise in the online gaming space while focusing on its core business operations.

Embracing Industry Shifts

The timing of SkyCity's divestment from GiG coincides with the latter's official launch of the split of the company into two separate entities: GiG Media and Platform & Sportsbook. This reorganization reflects the evolving dynamics within the online gaming industry, where specialized offerings and streamlined operations are becoming increasingly important. By aligning its strategic decisions with these industry trends, SkyCity demonstrates its agility and adaptability in navigating the changing landscape.In conclusion, SkyCity's divestment from Gaming Innovation Group represents a strategic move to streamline its operations, strengthen its financial position, and focus on its core casino and entertainment business. This decision aligns with the company's prudent approach to capital management and its commitment to long-term sustainability and growth.

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