Macy's Reinvents Kids' Fashion with Epic Threads Relaunch

As the back-to-school season approaches, Macy's has relaunched its private brand for kids, Epic Threads, across all its stores and online platforms. The brand aims to capture the optimistic and imaginative world of children, offering comfortable and confident styles designed with kids in mind.

Elevating the Kids' Clothing Experience at Macy's

Designing for the Modern Child

Macy's has taken a customer-centric approach in revamping its Epic Threads line, drawing inspiration directly from kids and their caregivers. The brand's design team spent extensive time engaging with children and their families, understanding their needs and values. The result is a collection that celebrates the boundless energy and creativity of young minds, with a focus on comfort, durability, and versatility.The fabrics used in Epic Threads have been carefully selected to provide a soft, stretchy, and breathable feel, allowing kids to move freely and explore their world without restriction. Macy's has also prioritized the longevity of the garments, ensuring they can withstand the rigors of daily wear and tear, from playtime to school activities.

Vibrant Styles and Playful Touches

Beyond the practical considerations, Epic Threads also aims to delight and inspire young fashionistas. The collection features vibrant colors, expressive artwork, and fun design elements that are sure to capture the imagination of children. Shine, texture, sequins, and tulle add a touch of whimsy, while classic silhouettes and versatile pieces ensure the outfits can be mixed and matched to suit any occasion.The range caters to a wide age group, from toddlers to pre-teens, with sizing options that accommodate the diverse needs of growing children. With over 200 stock-keeping units spanning apparel, outerwear, swimwear, and accessories, the Epic Threads collection offers a comprehensive wardrobe solution for families.

Aligning with Macy's Private Brand Renewal Strategy

The relaunch of Epic Threads is part of Macy's broader strategy to revitalize its portfolio of private brands. The retailer has been actively "reimagining" its private label offerings, aiming to make them more customer-centric, modern, and differentiated from one another.This renewed focus on private brands is a strategic move, as they often provide higher margins and a perceived sense of value and exclusivity for shoppers. Macy's is committed to continuously evaluating and enhancing its private brand lineup, with plans to introduce new labels and refresh existing ones through 2026.The success of the Epic Threads relaunch is a testament to Macy's commitment to understanding and catering to the evolving needs of its customers, particularly in the dynamic and ever-changing world of children's fashion. As the back-to-school season approaches, families can look forward to discovering the latest offerings from this reinvigorated private brand.